Our story began in 2003, when we established our roots as the first online dating site that was free in an era of subscriptions. We are a small, scrappy startup that started in Vancouver, BC. We have never forgotten our roots and why we got here. We believe that creating a community that allows people to be themselves is key to building meaningful connections. Since the beginning of this crazy journey, our focus has been on helping others find their blanket thiefs, Ikea sherpas, or personal spider hunters. With all the changes in the dating world since our arrival, it can feel less like an adventure to get to know someone. While we can see the pressure to take the perfect selfie in the bathroom or capture the perfect pose at the edge of the cliff, it's not something that we believe is possible. We don't believe in a one-size fits all approach to dating. We have never tried to conform to this filtered world. Our members are matched based on what makes them long-lasting, real love. We were the first dating app that removed all face filters. We want people feel free to be themselves. There is no pressure. Just real connections. We continue to build this community of real people who want to explore life with the special person they have yet to meet.